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Luxury fragrance, reimagined
The range
Designed in New Zealand - created in Grasse, France, the perfume capital of the world. We use high-end, premium ingredients, so you’ll smell luxe, no travel required.
The smarter way to buy
No more demoralising, overwhelming in-store experiences. Our range is designed by you and smartly matched to express your vibe, outfit or mood.
Affordable luxury - Why should it cost a fortune to smell f*n amazing?
Everyone should have the opportunity to feel a million bucks without spending a million bucks.
Buy what you need, not what they tell you to want
Sick of throwing away long forgotten bottles? Our range is conveniently 30mls, so you’ll savour every last drop and won’t feel guilty building your scent wardrobe
You do you
We don’t believe in gender labels so we’re moving to a genderless range. You may think some of our scents smell more feminine or masculine - but that’s up to you
