We’re here to provide a better experience with scent.
We found it really hard to find fragrances we liked. There were so many options out there we didn't know where to start, it was super confusing and we felt like this was a world we didn’t belong in. Scent is the ultimate form of self-expression; it shouldn’t be reserved for those in the know. So, meet our collection of premium scents that empower you to feel your best and speak your truth, without the guesswork.
Fine fragrance, without the guesswork
Our range is designed by you and matched to you to express your vibe, outfit or mood. We use data from thousands of perfumes and colognes to power our scent algorithm, identifying your best scent match from the range. Designed in New Zealand and created in Grasse, France, we use high-end, premium ingredients, so you’ll smell luxe, no travel required.
Not happy with your match? We’ll exchange it for free or give you a full refund.
We are two Kiwis obsessed with scent and its ability to change the way you feel, alongside a passion for using data to solve problems. We felt like we didn’t belong in the world of fancy department stores, didn’t understand fragrance and beauty and wanted to change this. We are driven to disrupt an outdated category and create an experience that’s accessible, enjoyable and stress-free, that helps everyone feel their best, everyday.
Our mission is to make fine fragrance simple, so you feel your best with your perfect scent.