Wellington businesses Zelati Dessert Cafe and Speak Scents collaborate to create a unique Multi-Sensory Matching Experience

Wellington businesses Zelati Dessert Cafe and Speak Scents collaborate to create a unique Multi-Sensory Matching Experience


The wait is over for fragrance enthusiasts and dessert lovers alike!

Wednesday 22 February, Wellington, New Zealand: Wellington’s newest fragrance startup Speak Scents has joined forces with local business Zelati Dessert Cafe to create a unique, multi-sensory experience that will tantalise the taste buds, ignite the senses, and delight the eyes and ears.

This one-of-a-kind multi-sensory collaboration combines the innovative perfume platform of Speak Scents with Zelati's premium, handcrafted gelato and sorbet. The result is an unforgettable journey of taste and smell that will transport customers to a new level of sensory satisfaction.

At Zelati's central Wellington location customers can indulge in a delectable and personalised gelato and fragrance matching experience while discovering their perfect scent through the Speak Scents platform. By using proprietary algorithms, customers receive a tailored fragrance recommendation that is uniquely suited to them, while they indulge in a scoop of perfectly paired gelato and enjoy an unforgettable multi-sensory experience. This is further enhanced by AI-generated artworks and matched soundtracks, created in collaboration with local designer Just Taco and content creator Clem Young making it a truly one-of-a-kind experience that engages all the senses.

The Speak Scents and Zelati partnership is a testament to the power of innovation, creativity, and collaboration. Both local companies are female-led/founded and have taken on age-old categories with unique and experimental approaches. Speak Scents combines a gender-neutral brand with proprietary matching algorithms that help customers find their perfect scent match. Meanwhile, Zelati has unparalleled focus on quality, creating unique flavours that are in high demand from local hotels and restaurants.

Zelati and Speak Scents represent the essence of Wellington's unique creativity, proving that when female founders come together to challenge the norm, they can create something truly unique and unforgettable.

"We're thrilled to partner with Zelati to offer our customers an immersive, multi-sensory experience," says Speak Scents co-founder Madeleine Patel. "We believe that scent has the power to transform the way we experience the world, and we're excited to explore this with Zelati."

The Multi-Sensory Gelato Experience is available to the public from 5.30pm, Thursday 23rd February at Zelati Dessert Cafe, 116 Cuba St, Left Bank Arcade, Wellington.

Join us on this exciting journey of taste and smell and discover the future of fragrance shopping.

For questions or comment contact:
Madeleine Patel

027 228 0070